
Understanding Phone & Messaging Costs
Understanding Phone & Messaging Costs on the Innovative Horizons Platform
When launching your business communications inside the Innovative Horizons platform, it’s important to understand how phone numbers, messaging rates, and A2P 10DLC registration fees work. Whether you're preparing for SMS marketing, client communications, or automated workflows, this guide breaks down exactly what you can expect to pay—clearly and transparently.
Below is a simple breakdown of the phone and messaging costs, along with A2P brand and campaign fees you’ll encounter when setting up your account.
Phone Number Pricing
To get started with messaging or call features, you'll need at least one phone number on the platform. Innovative Horizons offers both local and toll-free options.
Phone Number Acquisition Rates
Local Numbers: $1.15 per month
Toll-Free Numbers: $2.15 per month
These rates are billed monthly per number.
SMS & MMS Messaging Rates
Messaging costs are calculated per segment and depend on whether you're sending SMS or MMS and whether messages are inbound or outbound.
SMS Pricing
Outbound SMS: $0.0083 per segment
Inbound SMS: $0.0083 per segment
MMS Pricing
Outbound MMS: $0.0220 per segment
Inbound MMS (Local Numbers): $0.0165 per segment
Inbound MMS (Toll-Free Numbers): $0.0200 per segment
A2P 10DLC Registration & Brand/Campaign Costs
To legally send business SMS through U.S. carriers, brands must register through The Campaign Registry (TCR). The Innovative Horizons platform gives you access to these registrations directly.
One-Time A2P & Brand Registration Fee
$23.95 one-time (includes brand and campaign application)
Supports multiple numbers
Allows up to 6,000 SMS segments per day
Monthly Campaign Fees
Once registered, each messaging campaign has a monthly cost based on your use case.
Campaign Use Case Pricing
Sole Proprietor / Starter Campaign: $2.00 per month
Standard Campaign: $10.00 per month
Low-Volume Mixed Use Campaign: $1.50 per month
Charity / 501(c)(3) Use Case: $3.00 per month
Emergency Services: $5.00 per month
Note: Additional carrier fees may apply per message, depending on your campaign type and trust score.
Final Thoughts
Navigating phone and messaging costs doesn’t have to be complicated. With transparent monthly rates and straightforward A2P compliance fees, Innovative Horizons makes it easy to understand the investment behind your business communications. Whether you're sending appointment reminders, marketing messages, or customer follow-ups, these pricing details help you budget confidently and scale your messaging strategy efficiently.

