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Understanding Phone & Messaging Costs

November 28, 20252 min read

Understanding Phone & Messaging Costs on the Innovative Horizons Platform

When launching your business communications inside the Innovative Horizons platform, it’s important to understand how phone numbers, messaging rates, and A2P 10DLC registration fees work. Whether you're preparing for SMS marketing, client communications, or automated workflows, this guide breaks down exactly what you can expect to pay—clearly and transparently.

Below is a simple breakdown of the phone and messaging costs, along with A2P brand and campaign fees you’ll encounter when setting up your account.


Phone Number Pricing

To get started with messaging or call features, you'll need at least one phone number on the platform. Innovative Horizons offers both local and toll-free options.

Phone Number Acquisition Rates

  • Local Numbers: $1.15 per month

  • Toll-Free Numbers: $2.15 per month

These rates are billed monthly per number.


SMS & MMS Messaging Rates

Messaging costs are calculated per segment and depend on whether you're sending SMS or MMS and whether messages are inbound or outbound.

SMS Pricing

  • Outbound SMS: $0.0083 per segment

  • Inbound SMS: $0.0083 per segment

MMS Pricing

  • Outbound MMS: $0.0220 per segment

  • Inbound MMS (Local Numbers): $0.0165 per segment

  • Inbound MMS (Toll-Free Numbers): $0.0200 per segment


A2P 10DLC Registration & Brand/Campaign Costs

To legally send business SMS through U.S. carriers, brands must register through The Campaign Registry (TCR). The Innovative Horizons platform gives you access to these registrations directly.

One-Time A2P & Brand Registration Fee

  • $23.95 one-time (includes brand and campaign application)

  • Supports multiple numbers

  • Allows up to 6,000 SMS segments per day


Monthly Campaign Fees

Once registered, each messaging campaign has a monthly cost based on your use case.

Campaign Use Case Pricing

  • Sole Proprietor / Starter Campaign: $2.00 per month

  • Standard Campaign: $10.00 per month

  • Low-Volume Mixed Use Campaign: $1.50 per month

  • Charity / 501(c)(3) Use Case: $3.00 per month

  • Emergency Services: $5.00 per month

Note: Additional carrier fees may apply per message, depending on your campaign type and trust score.


Final Thoughts

Navigating phone and messaging costs doesn’t have to be complicated. With transparent monthly rates and straightforward A2P compliance fees, Innovative Horizons makes it easy to understand the investment behind your business communications. Whether you're sending appointment reminders, marketing messages, or customer follow-ups, these pricing details help you budget confidently and scale your messaging strategy efficiently.

All-in-One platform for businesses to connect with their audience and grow.

Innovative Horizons

All-in-One platform for businesses to connect with their audience and grow.

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